Awesome filming and riding

[Lee]

Check this out. Very cool riding and the cinematography is fantastic.

http://redbull.com/kaleidoscope

[Graham Lawrie]

Brilliant video and amazing filming and trick ideas:)

[murankar]

That was really to cool to watch.

[pvolcko]

Amazing stuff. Gotta wonder why Red Bull dumps so much money into these stunt vids though. Does it really help their brand at this point? I don't want them to stop, I simply don't understand how they're cost effective.

[murankar]

It's that generation. They are hooked on red bull, it's the new coffee. What's crazy is that it kind of goes along with their tag line of gives you wings.

[pvolcko]

I like Jagerbombs as much as the next guy (Jagermeister with Red Bull mixed in). It's the corporate marketing part of it I'm not getting. Planes, helicopter, snowboarding, skiing, freestyle everything... Their budget for this stuff has to be astronomical. Seems that there's got to be a cheaper way to advertise the brand.

[murankar]

It's the NASCAR if extreme sports. Red Bull by far sponsors a lot of competitors. I honestly can't say why they do what they do. It's a ton of money.

[Lee]

Dietrich Mateschitz is a fan of sport.
He loves motor racing, thats why he bought the Jaguar F1 team, and rebranded it Redbull racing.
I think its more of a hobby for him than trying to gain advertising.
This year has been a bad year for the F1 team, so he was thinking to pull out of F1, and do something else.
But it looks like they are here for at least the next few seasons.